Privacy Policy

1. Data Controller
The data controller for personal data collected through the website www.lineaverdegiardino.it is FitoGest S.r.l.s., with its registered office at Via Leuca c/o CustomWork 202, 73100 Lecce (LE), Tax Code and VAT Number 05327670757, registered with the Lecce Companies Register under REA number LE - 358764. The certified email address (PEC) is fitogestsrl@pec.it.

2. Purpose of Data Processing
FitoGest S.r.l.s. collects and processes users' personal data for the following purposes:

  • Order and Request Management: To process and ship orders, manage support requests, and provide product information.
  • Marketing and Profiling: With the user's consent, data may be used to send newsletters, promotional offers, and personalized content.
  • Statistical Analysis: Anonymous and aggregated data are collected via Google Analytics to analyze user behavior and improve the website.
  • Targeted Advertising: Using the Facebook Pixel, user behavior is monitored to deliver personalized advertising.

3. Types of Data Collected
While navigating the website www.lineaverdegiardino.it, the following data are collected:

  • Data voluntarily provided by the user: Name, surname, email, shipping address, payment information (encrypted), and other information entered during registration or purchase.
  • Browsing data: IP addresses, browser type, operating system, pages visited, and time spent on the website, collected using tools like Google Analytics and the Facebook Pixel.
  • Cookies and tracking technologies: The website uses technical, analytical, and profiling cookies. For more details, refer to the Cookie Policy.

4. Data Processing Methods
Data processing is carried out in compliance with the principles of fairness, lawfulness, and transparency. Technical and organizational security measures are adopted to protect personal data from unauthorized access, loss, or destruction.

5. Legal Basis for Data Processing
Data processing is based on different legal bases, depending on the purpose:

  • Contract Performance: Data are processed to execute a purchase agreement.
  • Legal Obligations: For instance, to retain tax and accounting data.
  • Consent: For marketing and profiling purposes, explicit consent is required and can be withdrawn at any time.

6. Data Sharing
Personal data may be shared with:

  • Third-party service providers: Companies offering payment, logistics, hosting, and analytics services (such as Google Analytics and Facebook).
  • Competent authorities: In cases of legal obligations or judicial authority requests.

7. Data Transfer Abroad
Personal data may be transferred to countries outside the European Economic Area (EEA) in compliance with applicable regulations, using appropriate contractual tools such as Standard Contractual Clauses (SCCs).

8. Data Retention
Personal data will be retained for as long as necessary to fulfill the purposes for which they were collected and, in any case, no longer than the applicable legal terms (e.g., 10 years for tax data).

9. User Rights
Users have the right to:

  • Access their personal data.
  • Rectify inaccurate or incomplete data.
  • Delete data (right to be forgotten) within the limits established by law.
  • Object to data processing for marketing or profiling purposes.
  • Request data portability, where applicable.

Requests regarding the exercise of these rights can be sent to the data controller using the contact information provided in Section 1.

10. Use of Google Analytics
The website uses Google Analytics, a service provided by Google Inc., to collect anonymous and aggregated browsing data. This data is used to analyze user behavior and improve the website. For more information, consult Google's Privacy Policy.

11. Use of Facebook Pixel
The website uses the Facebook Pixel to monitor user interactions and deliver personalized ads. Data collected by the Pixel are processed in accordance with Facebook's Privacy Policy.

12. Cookie Policy
The website uses technical, analytical, and profiling cookies to enhance the browsing experience. For more details, refer to the dedicated Cookie Policy.

13. Changes to the Privacy Policy
This Privacy Policy may be updated periodically to comply with applicable regulations. Users are encouraged to regularly review this page to stay informed about any changes.

14. Contact Information
For any requests related to this Privacy Policy or to exercise your rights, you can contact FitoGest S.r.l.s. at the following details:

Last updated: December 1, 2024